Publications
Squeezing The Show: The Ultimate Tour Marketing System
Squeezing The Show is our Tour Marketing System “in a box” which we are giving away to for free. In it you will find all of tasks, subtasks, work flow descriptions, vendor tips, emails and spreadsheets that we use(d) on a daily basis.
This includes:
The e-book:
The tool kit:
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Who Can Use this e-book and tool kit?
This system is useful for managers who want a manual to give their employees or interns, day-to-day managers who want a better way to manage their work flow, labels looking for tips to run their 360 operations, and agents looking to better educate their unmanaged artists.
Feedback from Readers
I loved the Squeezing The Show book. Simple, readable, practical. Exactly what we all need. – Ian Rogers, founder of TopSpin
A must read for any artist or music industry professional interested in marketing live performances. It’s filled not just with great ideas but a time line for implementation. – Bruce Houghton, Skyline Music & Hypebot
Great job. Real world, actionable items in here, and laid out really well. - Mike King, Berklee School of Music Marketing Director
I am currently a Junior in a Music Business program. At my school, no text book I have had has been nearly as beneficial as this one has been for me. - Drew Loschke
It’s awesome to have a system I know works right in front of me, and not have to write this book for myself as I’m sure every other touring artist has had to. …you clearly understand the concept of real value, and on a karmic scale you’ve saved many promoters a lot of headaches! – Jez of the band Wintersthall
Thank you so much for your “Squeezing the Show” e-book. It’s really quite impressive. My band is still very much a local band, so a lot of the information isn’t directly relevant to us (yet–we’re working towards getting there). But much of what you write about is relevant, and most of the rest can be tweaked to be helpful to bands at many levels. – Ken Hiatt, artist
An awesome guide for any touring musician, thanks! – Martin T of Make Me Alpha
Great read! Learned a lot of cool stuff! - Kenn Davis from band Under the Flood
You’ve put together some great info. – Brendan Mulligan, founder Artist Data
The ebook is wonderful. - Julie Rooney, manager Chick Corea
I work with some young bands and some older players… Your book will be a great benefit to all of them.
There’s nothing like a qualified third party’s wisdom to validate some in-house recommendations. – Steve Markowski of Blues Music Marketing
I enjoyed your e-book and will definitely take a lot of the ideas from it and implement them into our own system. – Jordan Nobel, of After Edmund
It is well-written, concise yet thorough, and most useful. – Brian Ferriman of Savannah Music
Cost: FREE
Click the button below, enter your email, and it will be emailed to you instantly. Your email address is kept private – never sold.


