Music is an ancient and powerful form of communication that dates back at least to 7000 BC (reference).  It is even speculated that musical phrases were the earliest form of communication (reference).  In many ways music is more powerful than spoken word because it is not inhibited by definitions of words.  Music is sound that communicates directly to an individual’s soul in a certain way.  The person then feels a certain way when the music hits them.  The communication is based on feeling rather than rigid definitions.  In this way, I believe that the music is communicating directly to the subconscious – to your soul.  The right music can soothe your soul when you are feeling down, transport you to other worlds when you hear exotic instruments and rhythms and move you to dance when the right beat comes into you.    Music is deeper and more real to the human experience than business, money or any man made creation.

I believe that “business” (the process of interacting with others to conduct commerce) can communicate a message as well (think of Google or Zappos).  What message your business conveys is up to you; But I challenge you to recognize and honor what music means to humans, what it means to you on a deep level and to allow that deep meaning to inform everything that you do.