the ARTIST farm

Artists are everywhere...Experience is everything

About Us

Community experiences don't happen nearly often enough, and great ones are downright rare. That's because the level of infrastructure, coordination, and resources required to pull off a large-scale event frequently overwhelm the core vision of the event. At The Artist Farm, we live and love the details. We create events where that vision—the shared passion and joy of a transcendent communal experience—always comes through loud and clear.

The Artist Farm is a team of talented individuals coordinated to design and manage community experiences. The Artist Farm is designed to incorporate the expansive number of artists and subcontractors who are required to pull off large community events. From the street teamer to the lighting director; from the craft brewer to the fiddle player; all of these artisan professionals must work together to produce the experiences that we love. The Artist Farm is the hub.

100 W. South St, #4A
Charlottesville, VA 22902  |  434-220-4000


Each great product and service starts with great design, and community experiences are no exception. The Artist Farm works to define the intended experience and then coordinates with its vast artisan network to fully conceptualize the event, paying special consideration to five main areas: Programming, Marketing, Operations, Administration and Hospitality. Each of these areas require distinct attention and organization to ensure the event can match the expectations. The purpose and goals of the event must be quantified, articulated and translated into a comprehensive story and budget. The Artist Farm considers this process of discovery, articulation and translation to be Event Design.


The Artist Farm works with each client to define the intended experience, and then coordinates with its vast artisan network to design and execute it. From the volunteer to the event director; from local craftsman to the nationally-touring band; all of these artisan professionals must work together to produce the experiences that we love. The Artist Farm is the hub for this collaboration.

The Festy Experience

Celebrating its seventh year in October 2016, The Festy Experience is a 3-day outdoor lifestyle and roots music festival that also integrates environmental consciousness and sustainability with some of the best local food, craft beer and wares the area has to offer. With a generous focus on kids’ interests and activities for the whole family to enjoy together, the warm welcoming vibe around the festival grounds has led The Festy to be called “The music festival for people who think they don’t like music festivals.”

Pickin’ on the Middle Fork

The Artist Farm worked with Idaho River Adventures and various environmental non-profits and progressive bluegrass artists to craft an annual off-the-grid river experience called Pickin' On The Middle Fork. The inaugural trip partnered with The Infamous Stringdusters along with Patagonia, Osprey Packs and Klean Kanteen for a 7-day float down the Middle Fork of the Salmon River. Twenty lucky and motivated fans were able to join for a once-in-a-lifetime musical experience to raise money for American Rivers. Idaho River Adventures continues to offer Pickin’ on the Middle Fork excursions each season.

The Infamous Stringdusters Branded Tours

The Artist Farm worked closely with The Infamous Stringdusters to break through the traditional perception of bluegrass band to reach a larger audience. A ‘Dusters fan enjoys spending time outdoors, is environmentally conscious, and appreciates quality experiences, craft beer and products with integrity. The Artist Farm designed a strategy to expose The Stringdusters to a larger pool of these like-minded individuals through partnerships with brands like Klean Kanteen, KEEN, Osprey, Patagonia, Icelantic, and Oskar Blues Brewery, The Artist Farm formed branded tours such as The American Rivers Tour, an annual Ski Tour, and The Road to Boulder Tour with each tour benefiting progressive non-profits the likes of The Conservation Alliance, Leave No Trace, Protect Our Winters, American Rivers, and CAN’d Aid Foundation.

The Oskar Blues Encore at the Craft Brewers Convention

Since 2014, The Artist Farm has worked each year with Oskar Blues Brewery in producing Encore—an official nightly event at the annual Craft Brewers Conference—to help grow and reinforce Oskar Blues’ brand recognition within the craft beer industry. With a carefully curated cross-section of music, beer, biking culture and “do-goodery,” these highly sought after, invite-only events have solidified the Oskar Blues culture within the world of craft beer, and will continue to make the OB name synonymous with a fuh-CAN good time!